The PBC Boxing Model Showing No Signs Of Slowing Down

Premier Boxing Champions

When power player in global boxing Al Haymon came up with the idea to bring a new boxing promotion called Premier Boxing Champions to the world earlier this year, many laughed at such a notion, initially.

However, we're now nearly six months into the new venture that essentially is looking to bring boxing back to mainstream media and ratings have been fairly impressive overall, it has to be said.

The model essentially is looking to use a number of strategies to bring boxing back to where it once was from an exposure standpoint, all be it in a much more modern way in a totally different era.

Boxing's been around for a long time, it's one of the oldest and richest in history sports. That's why many love it in some quarters, in that it carries so much tradition, where fans can look up so many classic battles of previous years.

But the PBC boxing model like a lot of new innovations in today's technology driven time, is different.

It's a thought provoking concept that for one is looking to do away with world championship belts and one day have all the best fighters under one roof, fighting each other consistently.

It's a similar idea in a way to how the success of the UFC (Ultimate Fighting Championship) has been forged in the mixed martial arts product, in that the best have to fight the best as all the top level fighters in the sport are signed to the promotion.

Despite various legal strategies and lawsuits from various players against the PBC in 2015, it appears the promotion seems to be doing it's fair share of fighting outside the ring to defend itself, showing no signs of slowing down, or throwing in the towel in the courtroom - or in the business boardroom.

It's success hasn't been just limited in the USA either, with very clear moves to expand into other markets evident from it's proprietor Al Hamyon's new signings under management deals of boxers outside the States, with IBF super-bantamweight champion Carl Frampton being one example.

It's already been mentioned by UK promoter Eddie Hearn that he thinks PBC is probably coming to the UK which in itself, already shows the ambition of the promotion's plans going forward.

From a content standpoint, it has come in for some mixed reviews, but that's only to be expected with any new product or service, customers need to get used to the feel of a product.

I personally enjoy the shorter entrances to the ring in PBC fights, and really respect their strategy of getting boxing back on network television in the States as a distribution driver.

After all, America is still the biggest (and largest growing) market for the sport) so it only makes sense for them to tap into the biggest distribution points available in year one of their marketing activity.

Only just last weekend saw America's new heavyweight champion Deontay Wilder appear on network television as the first heavyweight champion in over 30 years to do so.

That in itself is a tremendous accomplishment not just for PBC, but the sport of boxing as a whole in 2015. Make no mistake, this movement with the mantra, "Free boxing for all" - is just getting started.

Competition is always a good thing, long may it continue in boxing.