Following on from his first major PPV event against David Lemieux at Madison Square Garden in New York, the event tallies did just over 150,000 pay per view buys in the States.
These numbers came in for some unjust criticism in some quarters, in my opinion.
First of all, the pay per view was profitable, the event sold out in record time for pre-sales at MSG, and also the show set a record for boxing at MSG for merchandise sales on the night.
The gate was extremely healthy too, yet some were quick to point to the pay per view numbers been nowhere like that of Floyd Mayweather's, who recently 'retired' from the sport.
That is indeed correct, however not many realize that the Golovkin vs Lemieux fight went up against some stiff college football action on television in America on the night, and that the fight was GGG's first major PPV event.
It took Floyd Mayweather years to build up his pay per view brand, in an entirely different way to how Gennady Golovkin is going about his business.
Give GGG time, pay per view star power will come. Whether or not he or anyone for that matter will ever equal Floyd Mayweather's earning power again, is another story.
Here's four quick reasons why Gennady Golovkin will become boxing's next pay per view star in my view:
Action
He's got it all from a fighting sense. He can box and brawl - on both the inside and outside.
For those looking to try to keep things long, it doesn't last long, due to his world class footwork, icy patience and incredible shot selection.
More than anything though, he's always in exciting facts - no matter what an opponent brings to the table style wise.
This alone, coupled with the fact he's unbeaten and doesn't look like losing for a long time, will see his star shoot up in the coming year or two.
Power
Everyone likes a knockout. Call it brutal or barbaric but it's just human nature.
This guy delivers in spadefuls in this department, an almost European middleweight version of Mike Tyson, except with more boxing ability to back up his one punch KO power.
People are tuning into his fights to see someone get taken out cleanly. This will continue to grow in the coming years.
Likable
Going against the grain of what boxers usually think is a necessary marketing tool to get themselves into big fights, this guy sees no need to trash talk whatsoever.
He talks well, has respect for everyone and gets on with his job. When he does that job it excites and pleases people. Simple.
Opponents
Unlike some exceptional champions through the years who dominated divisions because there was a lack of credible competitors out there, GGG sits nicely in the middleweight division at present with ample big fights out there for him to unify the division.
He's also got the frame to move up or down one weight, should marquee fights present themselves at 154lbs or 168lbs.
This flexibility combined with the very healthy state of the middleweight division on the world level at present, will see ample opportunity for Golovkin to get himself into significant events in the future, extend his unbeaten run (and KO run), knock more people out and ultimately, leverage himself into a position where he'll become the sport's number one pay per view attraction.
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